BRAND MANAGEMENT & DEVELOPMENT
Nothing Like That NEW BRAND SMELL
We can help you create your brand’s identity from scratch, placing a firm foundation so that your business can develop and prosper beyond your wildest expectations. We’ll take care of you along all the path to your desired outcomes.
Akira Digital, a web agency with a long-standing experience in strategic planning of brand positioning, can implement various analysis in order to:
- Study your competitors;
- Analyse your online reputation and search metrics that lead customers on your web site;
- Review your presence on social media, in terms of quantity and effectiveness;
- Pay attention to every element that supports your communication, from colours to logos, from fonts to images, and from slogans to tone of voice.
We are very attentive to your needs, and we always look for the best and simplest way for your brand to catch the attention of your target market.

Brand strategy & Positioning
Every successful strategy of online brand positioning is based on three critical elements:
- A precise and well-structured business strategy. One that points out the extent and opportunities of your business in terms of tools and goals;
- Profound understanding of the customer. An understanding of the customer as a brand and as a product, and a broad knowledge of the evolving nature of your market, not forgetting the important area of online demand and competition;
- A clear idea of your brand’s identity. An understanding of your brand’s role in the specific field you operate in, which will model our strategic choices while processing your brand development.
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